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Change
Behaviour, identity, habits, motivation, implementation gap.
Why quitting smoking is about more than nicotine?
Quitting smoking can be much harder than simply deciding that you no longer want nicotine.
Why “you just need more motivation” is usually the wrong advice
There is a rather inconvenient piece of neuroscience that gets left out of most conversations about motivation.
The missing appointment
There is an appointment in healthcare that never appears in the diary.
Your doctor gave you good advice. So why is it so hard to follow?
You leave the doctor's surgery feeling reassured. You know what you need to do.
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